Cookie Policy

What are cookies?

Cookies are small data files placed on your computer or mobile device when you visit a website. They are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Measurementplan) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g. advertising, interactive content and analytics).

Why do we use cookies?

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our website to operate — we refer to these as "essential" or "strictly necessary" cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our website. Third parties serve cookies through our website for analytics and other purposes.

Types of cookies we use

Essential cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how our website functions.

• Authentication cookies — used to keep you logged in during your session and remember your login state across visits.
• Session cookies — temporary cookies that expire when you close your browser, used to maintain your session state.

Analytics cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us understand which pages are most and least popular and see how visitors move around the site.

• Google Analytics 4 — collects information about how visitors use our website, including pages visited, time on site, and referral sources. Data is aggregated and anonymised.

Marketing cookies

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring ads are properly displayed, and in some cases selecting advertisements based on your interests.

• Google Ads — used to track conversions and serve relevant ads across the Google Display Network.
• Meta (Facebook) Pixel — used to measure the effectiveness of advertising by understanding the actions people take on our website.
• LinkedIn Insight Tag — used for conversion tracking, retargeting, and analytics for LinkedIn ad campaigns.

How to control cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided below or by adjusting your browser settings.

Most browsers allow you to control cookies through their settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.

Please note that if you choose to block cookies, you may not be able to sign in or use certain features of our service.

To opt out of being tracked by Google Analytics across all websites, visit https://tools.google.com/dlpage/gaoptout.

Changes to this policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

Contact us

If you have any questions about our use of cookies, please contact us at support@measurementplan.com.