about
Henrik is the mastermind behind Measurementplan Chrome Extension. Raised in Stockholm, Sweden, Henrik has made his impressive path in digital analytics.
For close to ten years, Henrik collaborated with renowned analytics firms and illustrious companies such as IKEA, H&M, and Electrolux.
Motivated by his vision, this exposure encouraged him to kick off his personal venture. Nonetheless, he observed a recurring issue throughout his career.
He found out that analysts are left to puzzle out what data is being tracked and where. And that it just kept getting more complex over time.
